Saturday, 22 August 2015

How to become a seller on DBT & TpT: Getting started

Welcome to my series on becoming a seller on DBT and TpT. I hope this series clears up any queries and concerns you may have and haven't been able to find answers too with regards to becoming an online seller of education resources. My first post is about how to get started:


Here in Australia, selling your home-made classroom resources online is a fairly new concept to many educators. While some of us have explored and engaged with TpT (Teachers Pay Teachers, an American Online Marketplace) and more recently DBT (Designed by Teachers, which is an Australian Online Marketplace), I often get asked how I got into it (that's for another day) and do I really make money out of doing it?

The simple answer is: YES!!!!

BUT, there are many factors which influence how much money I make. So, before you jump online and start uploading all the products you've created in your teaching career (be it short or long) there are some things to consider:
  • DBT & TpT are not a plan to 'get rich quick' - while you may have some really creative an amazing resources, it will take time for you to make money, and even when you do it probably won't allow you to quit your day job. Be realistic to start with. Do your research into how the big sellers make their money (more to come on that). Set yourself goals that are realistic for YOU and your situation. Don't compare yourself to other sellers - stay-at-home entrepreneurial's who have quit teaching to create resources full time are bound to make more money than those who are working full-time, looking after young children, supporting a partner, family member etc.
  • You can put in as much effort as suits you! The wonderful thing about DBT and TPT is that there is no commitment on your behalf - you can create as many or as few resources as you like. BUT, just remember that your level of expectation should match your level of effort. 
  • Are you creative? With THOUSANDS of sellers online, will your something like your product already exist? If so how will it stand up to the established competition? If you are creative, and your products are unique and will save teachers time the more than likely your products will sell! 
  • How do you plan to market yourself? If you plan to sit back and wait for people to find you, then you could be in for a long wait. But if you are good with social media (Facebook, Instagram, Twitter and Pinterest) and readily use it, then this will be very useful in boosting your online presence.
If you just want to buy ready-made-resources and not bother with the hassle of creating your own, then STOP! and head over to DBT and TpT and enjoy the online shopping! :-) 

But, if you are creative and feel you have some unique resources to offer, then read on...

https://www.teacherspayteachers.com/
http://designedbyteachers.com.au/

Designed by Teachers, established in July of this year, is the first Australian marketplace for educators to buy, sell and share their resources. Similarly, Teachers Pay Teachers is the first and largest open marketplace for educators to buy, sell, and share their original resources.  They were founded in 2006 and have exploded to over 3 million users this year. I am selling my products on both sites. With DBT I have made over $30 in the first month of sales, and through TpT I'm earning up to $200 a quarter - this is a nice little bonus that allows me to do some self-indulgent online shopping (read about my selling future goals here).

(Both services use PayPal as their method of payment, so before signing up to sell on either you will have to have an active PayPal account. If you sign up, even if you're already a member, make sure you upgrade - for free - to the Premium service for sellers).

How do you get started?


Firstly, you'll need to create at least TWO (2) products. 1 FREE, and 1 PAID. The first product you post on Designed by Teachers AND Teachers Pay Teachers must be free. Why?
  • Your free product shows potential buyers what kind of work they can expect from you as a seller. It will be featured prominently in your store 
  • Your free product can double as an ad for your store, blog etc. 
  • Free products are more likely to get rated than for-sale products - and you need to build your ratings. 
  • Free products bring in the buyers, which is good for everyone. 
It is important that you make sure it is a quality product - make sure that it represents your niche in both grade level and content. With that said, it is also a good idea to make your free product appeals to as many buyers as possible.  


Your products should include the following:
  • A Cover Page 
  • Instructions for use and if applicable, a table of contents
  • Terms of Use (TOU) and Acknowledgements or Copyright Information page
  • The product itself
  • Answer keys if needed. 
You may also want to include a one-page ad at the end with a link to your store and other products, Facebook, blog etc. To finish off, create some thumbnail images of your product so that buyers can see what they are buying (TpT does this once you upload the item, whereas DBT allows you to upload your own images).

To ensure that you keep buyers interested in your store, create a couple of other products to post at the same time, that way when buyers are thrilled with your free product (as they certainly will be) they will be able to immediately purchase from you as opposed to being disappointed that there is nothing from you except your one freebie.

Check out this post from Rachel at TpT SOS on the Dos and Don'ts of Product Posting on TpT.

How do you sign up?

Designed by Teachers:


Once you agree to sign up, you'll be asked which membership you would like to sign-up for:



Most people start off with the FREE Membership to become familiar with the system. On the FREE membership you receive 62% of royalties. Seasoned sellers, or sellers that create more products and begin to make consistent sales, will generally decide to upgrade to the PREMIUM Membership and will receive 82% of royalties, in the same manner. At this point, you are paid each time you sell a product - so payment is instant!

Next you'll be asked to enter your personal details (including your PayPal details) and create your store name, which also becomes your unique store URL. Some people, like myself, use their blog name for their store name, while others use their own name or a version of it. Create something fun, engaging and unique as another way to stand out. If you're stuck, DBT offer ALL sellers free assistance with store branding, logo's etc. Just contact their support team.

Once you've signed up and been approved (should be in under 24hours) you're ready to start uploading your products!

Once you've logged in, head to your dashboard and follow the following steps:
  1. Enter the title for your product.
  2. Upload an image that will showcase your item (this will be the first image buyers see).
  3. Enter a detailed description, which can also include 3 more images.
  4. Select your resource type from the list.
  5. Enter the appropriate grade/year levels that the product can be used for (don't 'stretch' the truth on this one as it could affect your seller ratings).
  6. Enter the appropriate National and/or State Curriculum codes (if not known, enter N/A).
  7. Enter the price of your item.
  8. Upload your item.
  9. Add the date the item was created (and if your edit it, you can enter the new latest update date).
  10. Enter the file format, file size and the number of pages in your file.
  11. Agree to the terms and conditions.
  12. Click 'SUBMIT'
Your product is now listed with DBT! CONGRATULATIONS!

To view, head back to your dashboard and click on 'My Store' or 'Items'. From here you can also see what items are selling and how much you've earnt.



Teachers Pay Teachers:


If you decide to sign up to Teachers Pay Teachers, please click the referral image below!

https://www.teacherspayteachers.com/Signup/referral:cgray01

Once you agree to sign up, you'll be asked which membership you would like to sign-up for:

Much like with DBT, TpT offers both a FREE Membership and a PREMIUM Membership. With the FREE membership you receive 65% of royalties, quarterly through PayPal. When sellers create more products and begin to make consistent sales they generally decide to upgrade to the PREMIUM Membership, you will receive 85% of royalties.

Now you just have to follow the usual rigmarole of entering personal details (including your PayPal details). This is also where you create your store name, which also becomes your unique store URL. Some people, like myself, use their blog name for their store name, while others use their own name or a version of it. Create something fun, engaging and unique as another way to stand out.

Then, you're ready to upload your products!

When you log in, you'll always be taken to your dashboard. Here, you can add new products by following the easy steps:
  1. Click on the 'Add New Product' button
  2. Choose your file for upload.
  3. Choose your preview file for upload (you don't need a preview for FREE products, but for PAID products make sure you provide buyers with a previw of what they're getting).
  4. Type your title, followed by a detailed description. 
  5. Select your resource type from the list.
  6. Enter the appropriate grade/year levels that the product can be used for (don't 'stretch' the truth on this one as it could affect your seller ratings).
  7. Choose up to THREE (3) subject areas. 
  8. Add the number of pages in your file.
  9. Choose FREE of PAID from the dropdown menu for your product. If it's paid, list the selling price underneath (the 'Multiple License Price' will automatically fill in for you based on your selling price).
  10. Let TpT create thumbnails for you - you can then choose which ones you want to be seen, or you can opt to add your own. 
  11. Click 'SUBMIT'
Your product is now listed with TpT! CONGRATULATIONS!

Make sure you continue with the series in tomorrow's post on how to create quality products to sell online. 

If you want to know more about Designed by Teachers, click the image below.



If you want to know more about Teachers Pay Teachers, read and click on the image below.

https://www.teacherspayteachers.com/About-Us



3 comments:

  1. While some of us have explored and engaged with TpT (Teachers Pay Teachers, an American Online Marketplace) and more recently DBT (Designed by Teachers, which is an Australian Online Marketplace), best online marketplace for sellers

    ReplyDelete
  2. I'm keen to get into TpT and DBT, however ... to upgrade to a seller account on PayPal, do I need an ABN or registered business name or anything like that? And at tax time, how do you declare your earnings?

    ReplyDelete
    Replies
    1. Hi Emily,
      No you don't need an ABN to become a premium seller.
      At this point I don't declare as I don't earn enough, and it's counted as a hobby. Speak to your accountant though to get more information about specifics.
      :-)

      Delete